Ralph Lauren Brand image Specialist.

As a Visual Merchandiser at Ralph Lauren’s flagship store in Berlin, I was responsible for implementing the brand’s global visual standards to enhance the in-store experience and drive sales. My role involved designing and executing compelling window displays, styling product presentations, and ensuring seamless floor sets aligned with seasonal collections.

I collaborated closely with cross-functional teams, including marketing and sales, to maintain a premium store aesthetic while adapting visual strategies to local market trends. Through meticulous attention to detail and a strong understanding of brand storytelling, I contributed to creating an engaging and immersive shopping environment that reflected Ralph Lauren’s timeless elegance and heritage.

This content showcases projects I worked on during my professional experience with Ralph Lauren. The materials are shared only as part of a personal portfolio presentation. All brand rights belong to Ralph Lauren.