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Originality as an Advantage The uniqueness of a store is not only in the quality of its products but in the experience it offers customers. Friendly and attentive interaction, personalized service, and the ability to touch, try, and feel products are aspects that online platforms cannot replicate. The physical space should be inclusive and welcoming, with appropriate lighting and layouts that guide the customer’s attention to key elements. Focal points, corners, and the use o

Bringing the Merchant Collection to Life Visual Merchandising for a Mature Audience at Superdry Berlin