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VISUALMERCHANDISING

A selection of visual merchandising projects focused on retail design, brand storytelling, and customer experience. Through window displays, product presentation, and spatial planning, each project explores the connection between brand identity and commercial performance.

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01

At Superdry, I develop visual merchandising strategies that connect brand identity, customer experience, and commercial performance. From store environments to seasonal launches, my work focuses on creating engaging and consistent retail experiences across different markets.

02

During my time at Ralph Lauren, I contributed to the execution of visual merchandising standards, seasonal campaigns, and brand presentations. Working within a globally recognized luxury brand, I focused on creating refined retail environments that reflected Ralph Lauren’s timeless aesthetic and elevated customer experience.

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03

During my time at Uniqlo, I supported the implementation of visual merchandising strategies, product presentations, and seasonal campaigns across the sales floor. Working within a fast-paced global retail environment, I focused on creating clear, functional, and customer-centric displays that reflected Uniqlo’s philosophy of simplicity, innovation, and everyday quality while enhancing the overall shopping experience.

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