Brand Image Specialist at Ralph Lauren
Berlin , Germany - 2024.
During my time as a Brand Image Specialist at Ralph Lauren, I helped bring the brand’s iconic lifestyle and timeless elegance to life within the retail environment. My role focused on creating inspiring product presentations, supporting seasonal campaigns, and ensuring every area of the store reflected the quality, heritage, and attention to detail that define Ralph Lauren.
Working closely with store teams, I contributed to visual storytelling and customer journey strategies that made shopping more engaging, memorable, and aligned with the brand’s vision. This experience strengthened my understanding of luxury retail, brand consistency, and the power of creating meaningful connections between products, spaces, and people.
















