About
My name is Eduard Bocanegra, a Berlin-based visual merchandiser, brand image specialist, and artist. I studied Architecture at La Gran Colombia University in Bogotá and later specialized in visual merchandising and graphic design.
My background combines spatial design, retail strategy, and art, allowing me to create clear and effective visual solutions.
Since 2019, I’ve worked as a freelance graphic designer and continue exploring ways to connect architecture, design, and visual storytelling. I’m always open to new collaborations.
latest work
Explore a curated selection of visual merchandising projects, retail concepts, and artworks. From store environments to personal artistic explorations, each project reflects a passion for storytelling, design, and creating meaningful visual experiences.
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Let's work together.
Whether you're looking for visual merchandising support, brand image development, creative collaborations, or commissioned artwork, I'd love to hear about your project. Get in touch to discuss ideas, book a consultation, or explore how we can create something meaningful together.
Clients
I’ve worked with global brands such as Zara, Stradivarius, Ralph Lauren, Uniqlo, and Superdry, developing visual strategies that support brand identity and create clear, engaging retail experiences.
With a background in architecture, graphic design, and brand image, I focus on translating brand concepts into functional physical spaces. My work includes product presentation, visual storytelling, and spatial design, combining creativity with practical thinking to build environments that connect with customers and support performance.
Whether collaborating with established brands or new projects, I aim to bring clarity, consistency, and purpose to every space. If you’re interested in working together, I’d be happy to connect.
